The Science of Communicating Science to the Public

Monday, April 14, 2014 - 3:00pm
Event Type: 

Michael Dahlstrom, Assistant Professor, Iowa State University Greenlee School of Journalism and Communication

Hach Hall Atrium, ISU Campus

Many scientific organizations are pushing scientists to communicate with the public as there are many intuitive benefits for a science literate public. Yet, the challenges of communicating science to non-experts is much more complex than the simple "transmission" model suggests. This talk will provide an overview of the many challenges, and opportunities, discussed and empirically tested surrounding the science of communicating science to the public.